YouTube in Copyright Tech Tests ; E-BUSINESS

Jun 19, 04:48 PM

Current Headlines: YouTube, the hugely popular user-generated video sharing website, is to begin video recognition technology in a programme with partners Time Warner and Walt Disney.

The test will begin next month with hopes that the software, designed to recognise copyright content in videos, will be ready to roll out later this year, the company said.

The site's owner, Google, has previously pledged to adopt some kind of solution to identify copyright content on its site so it can remove pirated content or negotiate with owners for a licence.

While much of YouTube's videos are homegrown, copyright content from such partners as CBS and NBC also attract viewers. Protecting those relationships is key for online video sites.

The importance of those relationships was highlighted in March when Viacom sued YouTube and Google for more than EUR1 billion in a federal complaint alleging YouTube hasn't done enough to prevent its users from posting thousands of copyright clips to the site.

YouTube said it had started using audio recognition technology from Audible Magic Corporation earlier this year, to either block unauthorised content or pay royalties to the major record labels who have licensed their content to the site.

The company was searching for a similar video fingerprinting technology when it was bought by Google in October for EUR1 .65 billion.

"What we found was that no one had anything we felt was accurate enough and scalable enough for our needs," said YouTube partner development director Chris Maxcy.

However, YouTube engineers discovered that Google had been developing such video technology.

"The technology is built for maximum flexibility," Mr Maxcy said. "It can be used to remove content once it is identified or used to license content where we pay a revenue share to our partners."

Video recognition involves extensive indexing of images from videos and collecting the images in a database.

It also involves compiling the rules associated with each piece of content as set by the copyright holder.

For instance, a TV network could tell YouTube to pay a royalty whenever one clip is uploaded to its site but block another that is unauthorised.

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