Returning to Jail May Help Heiress's Image

Jun 11, 07:35 AM

Current Headlines: By ANDREW GLAZER

By Andrew Glazer

The Associated Press

LOS ANGELES

One day Paris Hilton is screaming for her mommy as she is cuffed and taken to the pokey in a reckless-driving case. The next, she's the model of magnanimity, saying she wouldn't appeal her 45-day sentence and that she is "learning and growing" from her time behind bars.

An insincere buffing of an image scuffed like a pair of last season's Jimmy Choos ? Maybe. Effective? Probably, say veteran Hollywood image makers.

"Based on the way the story has been playing out, this is a good move for her," said Michael Levine, who has served as publicist for dozens of celebrities, including Michael Jackson, Barbra Streisand and Bill O'Reilly. "Experience has taught me that celebrities respect wisdom but obey pain. What I mean by that is that when they feel the heat, they see the light."

If Levine were working with the celebutante, he would recommend she show she has learned from the experience by fading from the party scene for a while and getting behind sympathetic causes like Angelina Jolie, who traded her bad-girl credentials to become a mother and a goodwill ambassador for the United Nations.

"When you're in a hole, it's generally a good idea to stop digging ... from doing the same idiotic stuff that got you in trouble in the first place," Levine said.

Hilton's publicist, Elliott Mintz, did not immediately return e- mail or phone messages.

Hilton was at a maximum-security detention center Sunday, where a photographer from The Associated Press saw her sister Nic ky Hilton and ex-boyfriend Stavros Niarchos go in on one of two days during the week that inmates are allowed visitors.

She has been at the facility since Friday, when Superior Court Judge Michael T. Sauer ordered her back to jail. Sheriff Lee Baca had released her to house arrest the day before for undisclosed health reasons.

Hilton's lawyers had sought her release on grounds that the 26- year-old was suffering an unspecified medical condition. But Sauer suggested that could be taken care of at jail medical facilities.

Hilton was expected to serve only 23 days because of a state law that requires shorter sentences for good behavior. Since Hilton turned herself in to authorities a week ago following the MTV Movie Awards, she has credit for eight days of her sentence.

"Being in jail is by far the hardest thing I have ever done," she said in a statement Saturday. "During the past several days, I have had a lot of time to think and I believe that I am learning and growing from this experience."

She also said she was "shocked" by the attention her case has received and suggested the media focus on "more important things like the men and women serving our country in Iraq."

Media image consultant Michael Sands said Hilton's only hope at selling her new found humility is a genuine change of behavior. "Showing is doing," he said. "If Paris is really concerned about the media paying attention to the men and women in Iraq and Afghanistan, then why didn't she sign autographs at military bases and hospitals?"

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