Promotion

See also:

• Society: Issues: Health: Tobacco: Advocacy: Pro-Tobacco: Critiques  (223)

Advertising - - Chapter from a book on the Brown and Williamson papers documents Brown and Williamson's cigarette advertising in the 1970s and 1980s, with a focus on product placement.

Advertising and Promoting U.S. Cigarettes in Selected Asian Countries - - A look at global smoking promotional activities by U.S. tobacco companies; some activities said to be illegal, and some said to target nonsmokers and children. "James Coburn, Pierce Brosnan, and Robert Wagner starred in a series of TV commercials for Philip Morris' Lark brand Cigarettes in Japan..

Advertising and Sponsorship - - From a set of tobacco control issues items.

Annual Report on Cigarette Sales and Advertising for 2001 - - Cigarette manufacturers spent over $11 billion advertising and promoting cigarettes in 2001, up 17% from the $10 billion they spent in 2000; FTC report breaks out spending.

Anthropology and Marlboro Advertising Design - - University anthropology course takes a look at the history and design of the Marlboro ad campaign.

Athletes in Cigarette Ads - - Athletes and sports figures in ads for cigarettes from the 1930's through the 1970's.

Cigarette Advertising - - Six cigarette ads of the 1940's and 1950's, addressing concerns about smoking-related irritation to the nose and throat.

Cigarette Advertising - - Student project examines the aims and means of cigarette advertising.

Cigarette Advertising on TV - - Cigarette manufacturers were one of the first industries to advertise widely on television; article gives examples of shows and ads.

Commercial Closet: Philip Morris - - Gay magazine looks at Philip Morris ads.

Eastern Europe Tobacco Ad Library - - Over a dozen ads at different locations, thumbnail sized and fullsize, with brief analysis.

Effects of Tobacco Advertising and Promotion - - Report examines: how tobacco advertising and promotion affect tobacco consumption; evidence that advertising and promotion affect overall tobacco consumption; countries with tobacco advertising bans have lower consumption (or slower increases in consumption) than those without bans.

Emerging Tobacco Advertising and Marketing Issues - - Poster session from health conference focuses on recent trends in tobacco advertising including point of sale, tobacco-sponsored bars and clubs, and marketing to college age people.

Filter Tips - - First edition of this e-zine review of tobacco marketing in Canada, published in 1998.

Filter Tips - - Newsletter covers cigarette advertising and promotion using billboards, clubs, events, charities, magazines, direct mail, auto racing, and examines use of brands, gimmicks, and money.

Filter Tips: A Review of Cigarette Marketing in Canada - - Magazine format, from Physicians for a Smoke-Free Canada. Covers print, billboard, give-away, themed campaigns, and cigarette logos seen on TV sports.

FTC: 1997 Smokeless Tobacco Report - - Contains tables of advertising dollars spent on advertising and promotion, by category and by year (from 1985 to 1995).

Getting around Advertising Restrictions - - Humorous article by a filmmaker documents some new approaches to promoting product.

Growing Up Tobacco Free: Tobacco Advertising and Promomotion - - Chapter in an online book.

India: A Doctor Takes on Big Tobacco - - "It's a huge market in India and South East Asia. Tobacco companies are also targetting youth between 15-25. Two countries where it will zoom up are India and Indonesia".

Marketing: R.J. Reynolds Tobacco Company Collection - - Documents from the Mangini suit provide an inside look at how RJR markets and promotes its products.

Marketing Tobacco and the USA - - Photos of cigarette ads worldwide, followed by analysis of the tobacco industry strategy of marketing cigarettes by marketing "America".

The Marlboro Man: The Making of an American Image - - Paper on the creation of the world's most popular brand, and its chief marketing gimmick: the Marlboro man.

Mike Basil's Tobacco Advertising Page - - Concise summary of what communications research reveals about tobacco advertising.

The Most Heavily Advertised Product in America - - From the Tobacco History Timeline, a concise section on cigarette advertising in America in the 1970's.

Patterns of Tobacco Billboard Advertising - - Research reveals patterns of tobacco billboard advertising in a metropolitan region.

Peter Brown Cigarette Ads - - Magazine and TV ads featuring TV cowboy stars in the 1950's and 1960'.

Smoke Gets in Your Eyes - - Article in Salon magazine on magazines created by the tobacco industry entirely to promote cigarettes and smoking.

Smokeless Tobacco Advertising and Promotional Expenditures by Category - - FTC report lists the large variety of ways the industry promotes spit tobacco, from billboards to magazine ads, from point of sale ats to free samples, and from promotional offers to endorsements.

Sports Marketing Conference - - Speech at Sports Marketing Conference describing R. J. Reynolds sports sponsorships and selection of sports strategies, including auto racing, motorcycle racing, rodeos, soccer, golf.

20th Century Tobacco Advertisement Collection - - Over 8,000 slides containing tobacco advertisements, tobacco industry issue ads, and anti-smoking ads.

Tobacciana and Tobacco Advertising - - Tobacciana and Tobacco Advertisin.

Tobacco Ad Gallery - - Searchable by country, company, brand, or type of ad.

Tobacco Advertising Gallery - - Selection of examples from around the world, annotated by a health educator.

Tobacco Industry Documents on Advertising - - Collection of tobacco industry memos and ads shows how tobacco advertising strategies are developed, ad campaigns are designed, and populations targetted.

Tobacco Industry Spends Record Amounts on Advertising and Promotion - - FTC report finds that the five largest cigarette manufacturers spent $8.24 billion on advertising and promotion in 1999, 22.3% more than the $6.73 billion they spent in 1998, and the most ever reported.

Tobacco Marketing: Photos From Around The World - - Cigarette ads and promotions around the world, captured in photos of tobacco billboards, magazine advertisements, concerts, sports events, point of sale ads, and trinkets.

Tobaccopapers.com:: Tobacco Industry Advertising Documents Database - - Lets you search, display, and download over 650 documents from the UK tobacco industry's main advertising agencies ranging from 1994 to 1999; also provides case studies drawn from the documents.

UICC Factsheet: Effects of tobacco advertising - - Review of published research on advertising of tobacco products concludes tobacco advertising increases consumption.

Women Magazine Ads - - Cigarette ad campaigns targeting women.

Big Tobacco "Light" Cigarette Con Exposed - - When cigarette companies were marketing "light" or "ultra-light" cigarettes as safer, the companies privately described the cigarettes as "an effective advertising gimmick" or "merely cosmetic", intended to reassure the customer. (March 12, 2002)

Buzz Marketing - - Article on "stealth" marketing technique cites example of Brown and Williamson and other tobacco companies. (July 31, 2001)

Tobacco Industry Cooperated with Candy Makers - - Tobacco industry documents reveal that the tobacco industry encouraged candy makers to make candy cigarettes, advertised to get people to smoke (not just to change brands), and coordinated a worldwide industry strategy of denial on smoking and health. (August 5, 2000)

Debt Releaf - Cigarette companies get crafty - - Article on cigarette promotion in bars. (August 3, 2000)

New Study of Tobacco Retail Marketing - - Santa Clara University study finds tobacco industry marketing is giving small retailers more money to push tobacco products. (September 30, 1999)

Japan Ads Sell Women On Smoking - - US tobacco companies run ads in Japan for brands such as Virginia Slims using images of liberated, Western, cosmopolitan women. Over the same period, the number of female smokers has climbed, young women in particular (March 9, 1998)

The Tobacco Industry Goes Alternative - - Article on industry marketing that aims for an "alternative" look, including brands like Red Kamel, music tie-ins such as Philip Morris's Woman Thing, color ads in alternative papers, and cigarette promotions at bars and clubs. (April 1, 1997)