See also:

• Society: Politics: Campaigns and Elections: Election Reform: Campaign Finance  (48)

Effectiveness of negative political advertising - - Research paper indicating that poorer and younger voters are more receptive to negative ads than older and wealthier voters.

Political advertising articles and papers - - Extensive list of links at University of Iowa Communication Studies site.

Tired of negative political campaigns? - - Here's what you can do. Tips from the League of Women Voters.

Channeling influence - - The critical role of television in political campaigns. How broadcasters are profiting from campaign ads. From Common Cause. (April 2, 1997)