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Insider Perspectives
- Brand personality - - A relationship with a brand can be like a relationship with another person.
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- Give your brand in marriage - - For a brand sell to be effective long-term, the advertising needs to create an emotional involvement between the consumer and the brand. Exponent, Jacque Chevron, describes brand loyalty as a form of marriage.
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- Propagandium.com - - a 'love-hate' perspective on the past, present and possible future of advertising [Requires Flash].
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- The power of hype - - Forbes magazine on new avenues for creating hype to serve brand marketing. Focuses on Bebe clothing. (November 1, 1999)
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