Media Coverage

Press about etoy - - Collection of press coverage of etoy and RTMark's etoy Fund.

The etoy Strikes Back - - eToys is (not surprisingly) continuing to pursue its trademark on "ETOYS", which etoy (not surprisingly) feels endangers its right to continue using its name. [Slashdot] (January 26, 2001)

Etoy Wants Trademark 'Closure' - - European Internet artists group called etoy has filed a complaint against online toy retailer eToys alleging trademark infringement. [Wired] (January 25, 2001)

How the Etoy Campaign Was Won - - Toywar I is over. After 81 days of heavy fighting, www.etoy.com is back with a great victory parade. AGENT.nasdaq reports on the art of etoy and the campaign tactics. By Reinhold Grether [Telepolis]. (February 26, 2000)

Etoy Finally Back in Business - - The controversial Web site, www.etoy.com, was finally reactivated over the weekend by Network Solutions, bringing to a close the domain-name fight between the Swiss Internet artists and the American toyseller, eToys. By Steve Kettmann [Wired News]. (February 14, 2000)

The Boys Behind Etoy - - If the Santa Monica-based executives of eToys never quite understood their opponents in the art group etoy, they are not alone. [Wired News]. (February 2, 2000)

A Tale of Two eToys - - What happens when an e-commerce giant takes on a group of Swiss cyber-artists in court? Internet chaos. [Time]. (January 28, 2000)

eToys Drops Lawsuit Against Artist Group - - eToys Inc., the Internet's leading toy retailer, agreed on Tuesday to drop its trademark-infringement lawsuit against etoy, a group of online conceptual artists in Europe. By Matthew Mirapaul. [New York Times] [Registration required.] (January 25, 2000)

eToys Inc. Drops etoy Suit - For Real This Time - - Discussion about the end of the domain name struggle. [Slashdot]. (January 25, 2000)

Victory for Etoy Is At Hand - - The domain-name battle between etoy and eToys has finally lurched to a conclusive end. By Steve Kettmann [Wired]. (January 25, 2000)

Etoy Heads for New York City - - Now that they have won an apparent victory over Santa Monica-based eToys, the Internet artists of etoy have their eyes on taking Manhattan. By Steve Kettmann [Wired News]. (January 22, 2000)

Interview with etoy - - By Geri Wittig [switch]. (January 20, 2000)

Etoy: 'This Means toywar.com!' - - etoy's new online game at toywar.com -- their way of celebrating their pending victory over eToys --- offers a tour of their world and what they're all about. By Steve Kettman [Wired News]. (January 17, 2000)

Etoy: Don't Forgive, Don't Forget - - Etoy is likely to have its etoy.com Web site operational again, but the Internet artists want everyone to know they're still taking nothing for granted. By Steve Kettmann [Wired News]. (January 15, 2000)

The War over a Single Letter - - etoy vs. eToys and civil disobedience via the web. By Sean M. Dugan [InfoWorld]. (January 10, 2000)

Art and Commerce Collide Online - - How valuable is an "s" on the Internet? Two combatants, separated in cyberspace by that single letter, are about to find out. By Matthew Mirapaul. [New York Times] [Registration required.] (December 30, 1999)

Etoy Balks at Olive Branch - - A spokesman for etoy dismissed a peace offer Thursday from toy giant eToys as a "PR move". By Steve Kettman [Wired News]. (December 30, 1999)

Etoy: It's Not Over Yet - - It's one thing to drop a lawsuit. It's another to "move away" from it. Which version the media heard depended on what time they were in touch with the eToys management. [Slashdot] (December 30, 1999)

Etoy: 'The Fight Isn't Over' - - Online toy retailer eToys might be willing to back off from its domain-name struggle with the Zurich-based Internet artists of etoy, but that doesn't mean this fight is necessarily over. By Steve Kettmann [Wired News]. (December 30, 1999)

eToys softens under grassroots pressure - - Online toy mega-merchant eToys conceded that popular support for the Swiss art group etoy encouraged it to offer a settlement to an old domain-name contest. The company offered to withdraw its suit if etoy withdraws its counter suit. By Thomas C Greene [The Register]. (December 30, 1999)

eToys Drops Lawsuit Against eToy - - Short note on eToys' offer to "back away" from legal claims [slashdot]. (December 29, 1999)

eToys Offers to Drop Suit Against Artists Group - - eToys Inc., the Web's leading toy retailer, said on Wednesday that it had offered to drop its trademark-infringement lawsuit against etoy, a European group of online conceptual artists whose supporters have mounted a vigorous Internet-based campaign protesting the toy merchant's actions. By Matthew Mirapaul [New York Times]. (December 29, 1999)

EToys Relents, Won't Press Suit - - After being pilloried in news groups and deluged by angry email, eToys said it would not press its lawsuit against the Swiss art site etoy. By Craig Bicknell [Wired News]. (December 29, 1999)

Wired: Toying With Domain Names - - etoy vs. etoys. (December 28, 1999)

The Domain Name Game - - Reprint of Angela Gunn's Seattle Weekly Feature [LA Weekly]. (December 24, 1999)

CNN Misrepresenting etoy vs. etoys Battle? - - Discussion regarding the CNN coverage of domain dispute. [Slashdot] (December 21, 1999)

Etoy: 'This Means War' - - Report on the December 20 press conference at the MOMA, New York. By Jill Priluck [Wired News]. (December 21, 1999)

eToys attacks show need for strong Web defenses - - Network-based attacks against eToys last week and the emergence of a particularly destructive method for launching such raids are fresh reminders of the need for e-commerce sites to keep their defenses sharp. By Ellen Messmer [Network World] (December 21, 1999)

Major Toy Site, Um, Er, Sucks - - "Type in etoyssucks.com and voila, you're at the regular eToys Web site." [Wired News] (December 21, 1999)

e-TOYS: Hackers Try to Disrupt Internet Company - - "Cyber-activists are mounting a co-ordinated attempt to disrupt the operations of eToys, a leading online toy store, and drive down the company's stock price." By Louise Kehoe [Financial Times] (December 18, 1999)

ISP Blocked After eToys Protest - - Access to Thing.net was blocked until one of its subscribers agreed to remove a protest site directed against eToys. By Matt Mirapaul [New York Times]. (December 18, 1999)

'Be Grateful for Etoy' - - Opinions of John Perry Barlow, EFF co-founder, on the etoy/eToys lawsuit. By Steve Kettmann. [Wired News] (December 17, 1999)

California Court Blocks Artists www.etoy.com Domain - - News bulletin focussing on etoy as artists, based on Village Voice story. [Arts Wire]. (December 15, 1999)

E-Riots Threaten EToys.com - - "The domain name battle between toy giant eToys.com and the Swiss art site formerly known as etoy.com continues to escalate." By Steve Kettman [Wired News] (December 15, 1999)

Etoy's allies aren't playing around - - "This is a toy war, and protesters, calling for a ''digital sit-in'' starting today, want to take down Net retailer eToys.com during its busiest season." By Janet Kornblum [USA Today] (December 15, 1999)

The Toy War Escalates - - etoy, ®TMark and the drop of eToys shares. By Felix Stalder [Telepolis] (December 13, 1999)

Is eToys paying in market cap for bullying etoy? - - Report and discussion on the impact of etoy/eToys dispute on eToys' share value [Tasty Bits from the Technology Front]. (December 10, 1999)

eToys Lawsuit Is No Fun for Artist Group - - Excellent article on the preliminary injunction against etoy and its aftermath. By Matt Mirapaul [New York Times, arts@large]. (December 9, 1999)

The Name Game - - Column focusing on etoy/eToys conflict along with several other current domain-name news stories. By Angela Gunn [Seattle Weekly] (December 9, 1999)

Toywars - - The group formerly known as ETOY lost the first round of its battle with eToys. By Felix Stalder [Telepolis]. (December 6, 1999)

No EToy for Christmas - - Coverage of the toywar, including a perspective on domain name dispute resolution. Very lively discussion. [slashdot] (December 3, 1999)

Sell eToys. Buy etoy. - - Online retailer eToys sues art group etoy over domain name. Corporate profits and artistic freedom collide. By Richard Zach [h2so4]. (December 3, 1999)

This Means eWar! - - Online retailing giant eToys.com plays legal hardball with a similarly named group of digital artists. By Claire Barliant [City Pages, Twin Cities] (December 1, 1999)

Toy Story - - Article on the domain name dispute, by Mark Gimein [Salon.com]. (November 30, 1999)

Fences in Cyberspace - - Recent events in the battle over domain names, with focus on etoy vs eToys, by Felix Stalder [Telepolis]. (November 17, 1999)