Specific Titles

The Anatomy of Buzz - - Emanuel Rosen's book on how to create word-of-mouth marketing.

Buzzmail - - offers book on e-mail marketing.

Counter Intuitive Marketing - - Marketing advice from Kevin Clancy and Peter Krieg.

Detective Marketing - - Finding the inner creative resources, and employing them in marketing. Site may alter your browser settings.

Entertainment Economy - - Discusses how mega-media forces are transforming peoples lives. Includes reviews and interviews with the author.

Formulas That Guarantee Advertising Sales - - Mark Smalley's book on internet marketing.

High School Athlete Recruiting Guide - - Help get your high school athlete recruited and accepted to the right college. Book written by Dave Prossner.

How To Salvage Millions - - Book on building small business success.

Judo Strategy - - Book suggests that businesses compete more effectively by using their competitors' strength to their advantage.

Marketing High Technology Products and Innovations - - Systematic approach to marketing high technology in a wide variety of industries. Includes discussion area and professor resources.

Marketing to Seniors - - Developing a senior marketing plan, and introduces concept of the extended senior customer.

Million Dollar Emails - - Outlines the skills required to send spam.

The Problem Is They Don't Know The Problem - - Bob Sandelman's book on sales promotion, with book and author information.

Savvy Way to Successful Web Site Promotion - - Derek Galon's guide to web promotion; tips on gaining visibility and business traffic. Includes search engines, and software recommendations.

Search Engine Marketing - - Best practice guide by Mike Grehan for online marketing professionals featuring interviews with the search engine creators themselves. Available for purchase.

Small Business, Big Marketing - - Marketing guide for small business, advising on low cost options. Also offers a news release writing service.

The Success Clinic - - Motivational book.

Trash Proof News Releases - - Book on obtaining publicity through news.

Web Forging - - Marketing tips and techniques for web presence. Topics include planning, designing, producing, marketing and hosting a website.