Articles

See also:

• Computers: Internet: Searching: Search Engines: Robots  (11)

Combining ethnographic and clickstream data to identify user Web browsing strategies - - This paper describes a novel approach that combines data from direct observation, user surveys and server logs to analyse users' browsing behaviour.

Configure Web Logs in Apache - - Explains improving traffic analysis by configuring Apache logs.

Drilling Down - - Content focusing on relationship marketing and customer loyalty through database marketing and interactive metrics. Emphasis on ROI, LTV, RFM and their link together, with a special attention to modeling, CRM, and database marketing techniques.

Extended Log File Format - - W3C's description of the Extended Log File Format. Most flexible of the log format.

Intelligent Enterprise Magazine: Data Webhouse - - Collection of articles by Richard Kimball, father of data warehousing, about making a web-data-based data warehouse.

Intelligent Enterprise Magazine: Scalable Systems - - A collection of articles about the issues in making huge data warehouses of web and clickstream data.

Log Analysis - - Info aimed at detecting intrusions, but also good general "analysis" tips.

LOGML - Log Markup Language - - Designed to describe log reports of web servers. Mining web-data that has been collected from web server logfiles, is not only useful for studying customer choices, but also helps in organizing web pages. The structure of a web site is represented as a web graph using XGMML.

Measuring the Success of Your Website - - Compansion site to book which includes many resources on web metrics and analytics.

The Mirror Conspiracy or HTTP Logs - - An approach to extracting information from HTTP logs using functional programming is presented, including full source code under the GNU GPL license.

Web Site Traffic Analysis Information - - An "about.com" section to help one understand how to analyze web site log data. Lots of ads and popups.

Website Publisher - Traffic Analysis Primer - - Primer on traffic analysis covers types of tracking programs and uses for the information they provide.

Why Webstats are Meaningless - - Outlines an argument claiming that WWW access statistics can be worse than meaningless. This document was originally written in 1995 to explain the statistics at Cranfield University.

XML.com: What Is Web Analytics - - Eric Petersen has put together a guide to web analytics resources, from the books that should be read to the tools to use. Eric is the author of Web Site Measurements Hacks.

Insights - Trends: Case Study: Half.com - - How half.com handled its search for a Web Analytics solution. (January 7, 2003)

Dr. Dobbs: NetIQ WebTrends Reporting Center 5.0, Enterprise Edition - - Review of WebTrends, with mention of other tools. (December 1, 2002)

Vital Web Stats — And More - - Review by eWeek Labs of two products that provide high-level analysis and reporting but take very different approaches: WebTrends Reporting Center 5.0 and SiteCatalyst. (August 26, 2002)

Web Site Checkup - - Far from moribund, Web analytics offerings provide a wide variety of analysis, reporting capabilities. eWeek. (August 26, 2002)

Web Watchers - Computerworld - - A roundup of skills, training and salary information for Web data analysts. (August 19, 2002)

Web Analysis Tools in Transition - - With big intelligence software vendors moving into their turf, Web analytics companies must evolve or die. (August 13, 2002)

Measuring Web Site Traffic - Computerworld - - Describes both do-it-yourself and companies which help analyze site logs. (June 17, 2002)

Web Analytics Move Across the Enterprise - - The web has become a critical online artery for many enterprise business activities, but the analytics applied to Web-based computing have not kept pace with the real world, multichannel environment of most companies. (August 17, 2001)

Intelligent Enterprise Magazine - Up Close And Personal - - A review of a collection of analysis and personalization tools. (September 29, 2000)

Drilling Down the Customer - - By Michele Masterson. Aiming to crack the customer code and translate the browsing and buying habits of online shoppers into e-commerce dollars, many e-tailers are turning to usage-analysis software as an alternative to traffic measurement services, such as Media Metrix or Nielsen//NetRatings. (September 23, 1999)

There's Gold in Them There Log Files! - - Using your Web server log files to direct your traffic building efforts and measure your success. (August 2, 1999)

Tracking Users: What Marketers Really Want to Know - - An overview of web traffic analysis techniques, from log file analysis to real-time feeds from packet sniffing monitors. (July 1, 1999)

IAB: Metrics and Methodology - - The IAB Media Measurement Task Force provides the standards the net uses for measurement. (September 15, 1997)

Customising Your Logfiles - - Tutorial from: Apache Week (February 7, 1997)